Your Google Business Profileis your shop window
A Google Business Profile — what used to be called Google My Business — is what people see on Maps and in search before they ever reach your site: the name, the rating, the reviews, the photos and the updates. The system tracks where you stand on the map, publishes updates with a photo and a button to the profile, and drafts a reply to every review, in the same place the site content is written.
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- 1Highland Dental Care212 reviews4.8
- 2Cherry Creek Dentistry174 reviews4.6
- 3Your business131 reviews4.7
- 4Baker Street Dental98 reviews4.4
Why the profile
The decision is made on the map, not on your site
Someone looking for a business like yours nearby sees a few businesses above the map first, and calls, asks for directions or opens a site from there.
They call from the panel
From a map result people call, navigate or open your site in one tap, sometimes without reading a single page on it.
A few places, many businesses
Google shows a small number of businesses above the map. Whether you are one of them is the whole question in local search.
The reviews are read first
The rating and the review count sit next to your name, before anything else. A review left without an answer stays that way.
How it works
From one sign-in to a profile that does not go quiet
Connect the profile once
Sign in with the Google account that manages the profile and approve it on Google’s own screen. The permission covers managing the profile only, and the connection is separate from Search Console. You can disconnect at any time.
Choose the business
The system lists the businesses your account manages, and you pick the one this project works on.
Publish and reply
Write a post from an article the system published to your site, from a topic you type, or from a blank page. A first draft is ready, and nothing is published unread. Reviews arrive with a drafted answer in the language they were written in.
Track the position every month
Your place on the map for each phrase and each area, the businesses ranked ahead of you, and how your own position moved over time.
What you get
The profile and the map in one system
Your place on the map
Position by phrase and by area: a city, or an exact point on the map.
Who is ahead of you
The businesses holding the places above you, with their rating and their review count.
Posts with a photo and a button
An update with an image cropped to the ratio Google shows, and one of Google’s buttons: book, order, sign up, learn more, or call the number on the profile.
Automatic posting
Off by default, per project. Once it is on, an article the system publishes to your site becomes a post on the profile with its image and its button, and never twice for the same article.
A reply drafted for every review
Reviews are read live from Google and not stored with us, the unanswered ones are marked, and the reply is written in the language of the review. You edit it and send it, or delete it.
In the monthly report
The map positions go into the report you can send to a client or a partner, next to the rest of the picture.
What the system does not do
Questions
Google Business Profile, in plain words
Is this the same thing as Google My Business?
Do I need a website for a profile to be worth anything?
Does the system create the profile for me?
What actually helps a profile show up?
Which language are the posts written in?
See where your business stands on the map
The free check shows where your site stands, no signup needed. Or open a 7-day trial, no credit card.