Partner Program Agreement

Go Top SEO

1. The parties and what this agreement is

This agreement governs participation in the Go Top SEO partner program (the “Program”). It is made between GO TOP MARKETING GRUO LTD (company number 517274346) (the “Company”, “we”, “us”) and the person or entity whose application to the Program we approve (the “Partner”, “you”). It takes effect on the date we notify you that your application is approved, and it applies to every referral you make from that date on.

This agreement is in addition to our Terms of Use and our Privacy Policy, and it does not change either of them. If you also use the Service as a customer, your customer relationship is governed by those documents and nothing here affects it.

2. Definitions

  • Referral Link — the personal link or code we issue to you after approval, which identifies you as the source of a visit.
  • Referral — a visit that reached our site through your Referral Link, and the signup that followed it on the way from that link.
  • Referred Customer — a new customer who opens an account with us in a Referral we attribute to you under section 4.
  • Qualifying Payment — a subscription payment that a Referred Customer has actually made to us, that we have actually received, and that has not been refunded, reversed or charged back.
  • Commission — the amount payable to you on a Qualifying Payment under section 5.

3. Application and approval

Participation requires an application and our approval. We review every application individually and may approve or decline it at our discretion, and we are not required to give reasons. You must be at least 18 years old and legally able to enter into this agreement.

You must give accurate and current details in your application, including the email address of the account you will use, the website, list or channel through which you intend to promote the Service, and your payout details. If any of those details change, you must update them. Approval obtained with inaccurate details may be revoked.

We do not accept partners in countries or territories we are not permitted to serve, as set out in our Terms of Use.

4. The Referral Link and how a referral is attributed

Attribution is by the last click on your Referral Link on the way to signing up: where a visitor has reached us through more than one Referral Link, the account is attributed to the most recent one.

Your code travels in the Referral Link itself. We set no cookie for the Partner Program and store nothing on the visitor’s device, so what the visitor chooses in our cookie notice does not affect your attribution either way. What it does mean is that a visitor who leaves and comes back later without your link, on the same device or another, may not be attributed to you. We do not guarantee that every visit through your Referral Link will result in attribution, and we are not liable for a referral we were unable to record. If we ever extend crediting to a visit that returns later, which would require storing something, we will tell partners in writing before it starts and say what is stored.

Our records are what we act on. If you believe a referral was recorded incorrectly, write to us within 60 days of the account being opened and we will review the record and tell you what we find.

5. Commission

You earn 30% of each Qualifying Payment of a Referred Customer, for as long as that customer’s subscription remains paid. Once you have ten or more Referred Customers with an active paid subscription at the same time, the rate on Qualifying Payments from that point on is 40%. A change in rate is not retroactive.

Commission is calculated on the amount we actually received, excluding value added tax or any other tax, and after any discount, credit or coupon applied to that payment. Commission is calculated in the currency the customer paid in and paid in that currency or in the currency of your payout method, converted at the rate our payment provider applies on the day of payment.

No commission is payable on a trial, on a payment that was never received, on a payment made by you or by an account within the meaning of section 8, or on a payment under a plan or agreement we negotiated directly and separately with that customer.

6. Approval, holding period and payout

Every Commission is recorded as pending and becomes payable only after we approve it. We hold an approved Commission for 30 days from the Qualifying Payment it relates to, which matches the period in which that customer may still obtain a refund under our Cancellation and Refund Policy.

We pay out once your approved and held balance reaches USD 100, or ILS 350 where you are paid in shekels. Below that, the balance carries forward. Payout is by PayPal, by Wise, by bank transfer, or as credit against your own subscription, according to what you chose and what is available in your country. Fees charged by the payout provider are borne by you unless we have agreed otherwise in writing.

A balance we are unable to pay because your payout details are missing, wrong or rejected is held for you. We will try to reach you at the email address on your partner account. Nothing in this section lets us keep a Commission you have earned.

7. Refunds, chargebacks and recovery of commission

If a payment that a Commission was calculated on is later refunded, reversed or charged back, or if we find that it was obtained by fraud or in breach of this agreement, that Commission is cancelled. Where it has already been paid to you, we may set it off against your future Commissions; where there are none, you will repay it within 30 days of our written demand.

8. No self-referral

The Program pays for customers you bring to us, not for your own purchases. You may buy and use the Service, but you may not use your own Referral Link to do so. No Commission is payable, and we may cancel one already recorded, on a subscription of:

  • your own account, or any project or website in your own account;
  • an account you opened in another name, or under another email address, for yourself;
  • an account of a member of your household or of your family;
  • an account you control, administer or have access to, whether or not it is in your name;
  • an entity you own, control, direct or are employed by, and an account opened on its behalf.

Offering, in substance, a discount to the person buying through your Referral Link in order to share your Commission with them is a breach of this section where the buyer is a person listed above. We may cancel the Commissions concerned, close your partner account and keep any amount already recovered from you. This does not affect Commissions properly earned on genuine referrals.

9. You must say that you are paid

Wherever you promote the Service, you must disclose clearly, in plain language and before or together with the content itself, that you receive a commission. The disclosure must be easy to notice without looking for it: not in a profile only, not behind a link, not at the bottom of a long page, and not in words a reader would not understand. In a video or a story, say it as well as writing it.

This is a legal duty in the places our customers are, and it is yours as much as it is ours:

  • United States — the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255, as revised in 2023) treat a commission as a material connection that must be disclosed clearly and conspicuously, every time, in or before the content.
  • European Union — commercial communication must be identifiable as such under the Unfair Commercial Practices Directive, and in Spain also under article 20 of Law 34/2002 (LSSI), which requires a commercial communication and the person on whose behalf it is made to be clearly identifiable.
  • Brazil — article 36 of the Consumer Code (Lei 8.078/1990) requires advertising to be published so that a consumer identifies it, easily and immediately, as advertising; the CONAR guide for advertising by digital influencers asks for a visible marker such as #publi.
  • Israel — there is no separate statute on undisclosed advertising online; promoting a product for payment without saying so is treated under the deception provisions of the Consumer Protection Law, 1981, and the Consumer Protection and Fair Trade Authority has been requiring disclosure from both the promoter and the advertiser.

We may ask you to correct or remove content that does not carry a proper disclosure, and you must do so promptly. We monitor the Program and may suspend or terminate your participation over a disclosure failure, and we may withhold Commissions arising from the content concerned.

10. How you may not promote the Service

You may not:

  • state or imply any result, ranking, position or revenue we do not promise ourselves, or give a guarantee on our behalf;
  • describe the Service inaccurately, use a price, plan, trial or offer that is not ours, or present a review, rating or testimonial that is not genuine;
  • run paid search or paid social advertising on our name, our brand, our domain or a misspelling of them, or bid on them as keywords, without our written permission;
  • register or use a domain, subdomain, social account, app or page name that contains our name or brand or a misspelling of it, or that a reader could take for us;
  • send unsolicited email, messages or comments, post to forums, comment sections or review sites in a way that breaks their rules, or promote the Service through automated or incentivised traffic;
  • place your Referral Link through link schemes, paid links, private blog networks, hidden text or any other practice that breaches Google’s spam policies;
  • copy our pages, our text or our design, or present our content as your own;
  • promote the Service alongside content that is unlawful, hateful, sexual, violent, or aimed at children.

11. Use of our name and brand

For as long as this agreement is in force we grant you a limited, non-exclusive, revocable right to use our name, our logo and the screenshots and descriptions we publish, for the sole purpose of promoting the Service. You may not alter the logo, present it as your own, or use it in a way that suggests we endorse you, employ you or are responsible for your content. The right ends when this agreement ends, and you must then stop using our brand and remove your Referral Links.

12. You are independent

You act as an independent contractor. This agreement does not create an employment relationship, an agency, a legal partnership or a joint venture, and you may not represent us, make a commitment in our name, open an account on a customer’s behalf, negotiate a price, give a service undertaking or handle a customer’s support or billing. You bear your own costs and your own taxes.

13. Tax and invoicing

Commission is a payment for your services and the tax on it is yours. You are responsible for reporting and paying every tax, levy and contribution that applies to you.

If you are in Israel, we pay against a lawful tax invoice issued to the Company, and we are required to withhold tax at source from the payment at the rate the law sets, unless you give us a valid certificate of exemption from withholding and a certificate of proper bookkeeping, both in force at the time of payment. Where we withhold, we pay the amount withheld to the Tax Authority on your account and the invoice is still issued for the full amount.

If you are outside Israel, you are responsible for your own tax reporting where you live. We may ask you for the tax details or declarations we need before paying, and we will withhold where the law requires us to.

14. Data protection

We process your partner details — the details in your application, your payout details and the record of your referrals and Commissions — in order to run the Program and to pay you, and we keep them for as long as the law requires us to keep accounting records. What we do with them, and the providers we use for the payout, is set out in our Privacy Policy.

You do not receive the personal data of the customers you refer. We show you the number of referrals, the state of each subscription for the purpose of your Commission, and the amounts; we do not give you a customer’s name, email address, website or any other identifying detail, and you may not ask a customer to pass you ours.

Where you promote the Service to a list of your own, that list is yours and you are responsible for it: you must have your own lawful basis and your own consents for it, and you may not send us another person’s personal data. Each of us is an independent controller of the data it holds; neither of us processes personal data on the other’s behalf under this agreement.

15. Confidentiality

Figures we give you about the Program that are not published — conversion data, customer numbers, revenue, rates we agreed with you individually — are confidential, and you may not publish them or pass them on while this agreement is in force or after it ends.

16. No promise of earnings

We do not promise you any income, any number of referrals or any level of conversion, and nothing we publish about the Program is a forecast of what you will earn. Participation is at your own commercial risk.

17. Liability

We are not liable to you for lost profit, lost opportunity, loss of data or any indirect or consequential loss. Our total liability to you under this agreement, for any cause, is limited to the Commissions we paid you in the 12 months before the event. Nothing in this section limits liability that cannot be limited by law — including, where you are an individual acting outside a trade or profession, your rights under the mandatory consumer law of your country of residence, and in Brazil the rights given by the Consumer Code, which cannot be waived.

18. Indemnity

You will indemnify us for any damage, loss, fine or expense, including reasonable legal costs, caused to us by the way you promoted the Service, by content you published, by a breach of this agreement, or by a claim that your promotion infringed a third party’s rights or broke the law. We will tell you of such a claim without delay and let you take part in its defence.

19. Term, suspension and termination

Either of us may end this agreement at any time by written notice, with no need for a reason and with no notice period. We may also suspend your Referral Link or hold a Commission while we look into a suspected breach, and we will tell you that we have done so.

When this agreement ends in the ordinary way, your Referral Link stops working and no further Commission accrues, but Commissions you have already earned and that have not been cancelled under section 7 or section 8 are still paid: we will pay them at the next payout run after the holding period ends, and the minimum payout in section 6 does not apply to that final payment.

Where we end this agreement because you breached section 8, section 9 or section 10, or because of fraud, we may cancel the Commissions arising from the conduct concerned and withhold payment of them.

20. Changes to the Program and to this agreement

We may change the commission rate, the way a referral is attributed, the holding period, the minimum payout or any other term of the Program. We will give you notice by email to the address on your partner account at least 14 days before the change takes effect. A change is not retroactive: a Commission already earned is calculated under the terms in force when the Qualifying Payment was made. If you do not accept a change, you may end this agreement before it takes effect; continuing to use your Referral Link after that date is acceptance of it.

21. Assignment

You may not transfer this agreement, your partner account or your Referral Link to anyone else without our written consent. We may transfer this agreement as part of a transfer of our business, and your rights under it will not be reduced by the transfer.

22. Governing law and forum

This agreement is governed by the laws of the State of Israel, and the competent courts of Tel Aviv-Jaffa have jurisdiction over it. Where you are an individual acting outside a trade or profession, this does not take away a right you have to the protection of the mandatory law of your country of residence or to bring a claim in the courts of the place where you live — in Brazil, article 101 of the Consumer Code; in the European Union and the United Kingdom, the consumer rules of their own law.

23. Language

We publish this agreement in Hebrew, English, Spanish and Portuguese. The version governing your participation is the one in the language in which you accepted it. We prepare each version to say the same thing; where a translation nevertheless differs from the version you accepted, the version you accepted prevails.

24. Miscellaneous

If a provision of this agreement is found to be unenforceable, the rest remains in force. Our not enforcing a provision on one occasion is not a waiver of it. This agreement, together with the Terms of Use and the Privacy Policy, is the whole of what was agreed between us about the Program, and it replaces anything said before it.

Questions about the Program, or a notice under this agreement: oren@gotop.co.il.

Last updated: 5 October 2026

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